Scunthorpe & District

Magic Rock to become part of Keystone Group

Saturday 15 February 2025

Keystone Brewing Group has acquired the Magic Rock brands after the Huddersfield-based brewery went into administration. The beers will be brewed at other breweries owned by the group, either Black Sheep or Purity, but the Magic Rock brewery and taproom has closed and will now be sold off and staff will lose their employment. While it is good news that Magic Rock beers will still be brewed, they have now become just another faceless beer brand along with others in the group's portfolio such as Fourpure and Brew by Numbers. Once a revered craft brewery, Magic Rock's problems began when they were sold off to Australian drinks company Lion (brewer of Little Creatures beers) and then to the UK's In Good Company. A sad end for a once-great brewery.